Meet the corporate couple, co-founders and Managing Directors of India’s most affable design and interior brand, Gulmohar Lane.
GULMOHAR Lane was co-founded by Saurabh Ailawadi and Shweta Mewara, with varied experience in the field of design, interiors, retail and brand management. One is a fashion designer and the other is a visual merchandiser, both from NIFT. Both spent two years in developing the product range for Gulmohar Lane and getting its positioning right after which it was launched in 2015. Till date, they have been endorsed by celebrities such as Parineeti Chopra, Kareena Kapoor Khan, Corporate Houses such as Reliance Trends, Adani, WeWork, Nandos India, CEOs, Executives, and High Net-worth Individuals and so on.
Tell us more about Gulmohar Lane?
We at Gulmohar Lane believe that your home should be your haven, where you dine, work, sleep, dream and live. The brand should inspire you to make a home that reflects your personality and your aesthetics. Your home should be the most comfortable place for you and it is rightly said that the things we love always tell a story and reflect who we are. Our passion for creating and providing furniture options that breathe easy and exude strong aesthetics comes from the gap we saw in the Indian market. It is a daunting task to find a sofa or a piece of furniture that could provide you comfort, beauty and priced fairly all at the same time. In the current scenario either you get options which are over-the-top pieces made in ply-board or cheap quality wood which are wrapped in synthetic polyester fabrics or you find ‘Made in the East’ rubber-wood furniture which cannot even last a year to reveal the shoddy quality. If you are lucky to find something good, the price tag would hold you back.
What is the USP of your Brand?
At Gulmohar Lane, we take great pride in the design and hand-craftsmanship of our products. Our in-house designers create time honed designs. The expert craftsmen, some of them even from the fourth generations of furniture and sofa karigars, who have been working for the Royalty in Rajasthan, transform these designs into timeless products. Our designs blend contemporary sensibilities with traditions of excellence in craftsmanship and quality. Our products whether a Sofa, a Chair, a Coffee table or Soft furnishings are made to the most exacting standards and designed in styles, so that they bring exceptional beauty to your home.
Work and design philosophy?
Whether it is new launches or initial designs the one common veil that runs through our work is world-class design aesthetics and quality. We invest a great deal in creating products and print designs that are timeless, and find a deeper connect. We have a bigger list of don’ts than dos in terms of product design philosophy. Using classic silhouettes, traditional techniques, and natural products, we aim to create to create products that combine nostalgic charm with contemporary nuances.
The future of designs and designers?
The crafts industry is slowly dying and with it, the valuable heritage of various cultures. This is one of the biggest challenges that the creative industry is facing the world over. Design and crafts are viewed as interests of the elite and are inaccessible and unaffordable to the majority. The quality of early education needs attention – young minds should be made aware that design is an integral part of everything that we build around us, whether tangible or intangible. Exploring traditional crafts and skill must become a part of school curriculums. Instead of forcing a sympathetic point of view, introducing traditional crafts during play time will not only aid skill development but also instil a deep love for crafts. Through early education, we can ensure design and crafts become a way of life once again.
We are excited about our soon-to-be-launched wallpapers. It will exhibit our brand ethos of creating designs that are not bound by time. We are also working on WeWork’s co-working shared offices, Luxury Villa’s, Reliance Brands Limited head offices in Gurugram.