Rajarshi Roy is founder and CEO of two niche media entities, Raa Media, and Spero Media Concepts. Spero, is engaged in developing niche media products in the print, web and electronic medium. He also owns and manages a production company, Raa Media, which produces an array television programmes for many of the Indian electronic channels. Raa is an attempt to create a developmental media platform, an attempt to create a meaningful inclusive and relevant media to reach out to those living in the lesser privileged rural areas of India. Raj was also briefly the India representative of the World Marketing Summit, a Prof Phillip Kotler initiative.